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Editorial Strategy & Engagement Manager

Requisition ID:  17427
Region:  Europe (HQ)
Contract type:  Open-ended contract

What we do


The International Committee of the Red Cross (ICRC) works worldwide to provide humanitarian assistance to people affected by conflict and armed violence. We take action in response to emergencies and at the same time promote respect for international humanitarian law. We are an independent and neutral organization, and our mandate stems essentially from the Geneva Conventions of 1949. We work closely with National Red Cross and Red Crescent Societies and with their International Federation in order to ensure a concerted, rational and rapid humanitarian response to the needs of the victims of armed conflict or any other situation of internal violence. We direct and coordinate the international activities conducted in these situations.

Purpose of the position


The Editorial Strategy and Engagement Manager is responsible for the development and implementation of internal communication strategies and plans that foster staff engagement. The Manager sets the organization’s internal editorial agenda, in line with institutional priorities and with staff´s interest, and delivers it across all internal platforms. The role includes editing and producing compelling content in English.

Main duties and responsibilities (part 1)


  • Sets the yearly, quarterly and weekly internal editorial agenda and calendar for the organization by identifying strategic priority themes. Takes decisions on timing and messaging and coordinates creative and adapted content for several internal communication channels;
  • Ensures coordination and negotiates priorities and editorial content with the members of the editorial content with senior management across departments;
  • Develops specific editorial approaches for several internal communication platforms (Intranet, Social Collaboration Networks platforms, e-mailing and other staff engagement fora) and audiences;
  • Manages and promotes staff engagement via ICRC internal communication platforms through tailored editorial plans and content, and building on diverse staff´s online and offline feedback, contributing to a more inclusive internal communication culture;
  • With support from the associate, interprets internal communications data and user feedback to evaluate and improve editorial orientations and staff engagement;

Main duties and responsibilities (part 2)


  • Gives advice and communication support to senior leadership on internal communication approaches. Engages with various departments at HQ and in the field to provide internal communication expertise (clarify objectives, define internal audiences, messaging, channels and roadmaps for internal communication opportunities and messaging);
  • Produces, edits and revises various written products in English (such as articles, interviews, operational updates, statements, speaking points and messages for all-staff/all-managers messages);
  • In collaboration with public communications, ensures alignment between external and internal approaches and messages (in particular in crisis situations);
  • Manages the Associate and the Digital Officer;
  • As suppléant, the post-holder acts as Head of Internal Communication during absences and takes on other managerial tasks as required.

Scope & Impact


  • The strategic impact of the work is very high as it influences the ICRC’s engagement with all staff (in line with the institutional strategy);
  • Geographical remit: global;
  • Directly manages two staff members at HQ;
  • Contributes to developing ICRC’s internal communications about institutional strategies and Directorate decisions.

Education and experience required


  • Master´s degree in a relevant field such as communications, international relations or journalism;
  • Typically 10 years’ professional experience;
  • 5-7 years’ experience in communication;
  • Significant experience in internal communication and on promoting staff engagement in a large organization is highly desirable and will be prioritized;
  • Excellent command of English (English mother tongue an asset). Knowledge of French and other ICRC working languages an asset;
  • Excellent writer, with the ability to compose a variety of communications and styles;
  • Crisis communication experience;
  • Experience in people management;
  • Extensive experience managing multiple internal communication channels as well as editorial planning;
  • Knowledge of social communication network platforms (e.g. Yammer).



Internally, interacts with the field (communicators and heads of delegation); at HQ with all departments and senior management/leadership (including directors, DG and Presidency).

Additional information


  • Location: Geneva
  • Type of contract: Open-ended
  • Grade: C2
  • Activity rate: 100%
  • Estimated start date: Mid-october 2021
  • Application deadline: Sunday, the 4th of July 2021


In line with the 2019-2022 ICRC Institutional Strategy to reach the goal of gender parity (50:50) among its managers by 2022 (and beyond); qualified female candidates are strongly encouraged to apply.


The ICRC values diversity and is committed to create an inclusive working environment. We welcome applications from all qualified candidates.