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Global Social Media Manager

Requisition ID:  16482
Region:  Europe (HQ)
Contract type:  Open-ended contract

What we do


The International Committee of the Red Cross (ICRC) works worldwide to provide humanitarian assistance to people affected by conflict and armed violence. We take action in response to emergencies and at the same time promote respect for international humanitarian law. We are an independent and neutral organization, and our mandate stems essentially from the Geneva Conventions of 1949. We work closely with National Red Cross and Red Crescent Societies and with their International Federation in order to ensure a concerted, rational and rapid humanitarian response to the needs of the victims of armed conflict or any other situation of internal violence. We direct and coordinate the international activities conducted in these situations.

Your role purpose


You will shape and execute ICRC’s strategic direction for how we communicate, engage and drive conversations with key identified audiences and online communities on social media, messaging apps and through relevant influencers.

You will also help tell, share and amplify the stories that showcase the value and impact of ICRC’s humanitarian work around the world, ensuring these stories are centred on the people, families and communities we seek to serve.

Your accountabilities & responsibilities (1/2)


· You will be responsible for leading our largest global social media channels, and will set the tone for the ICRC’s overall approach to social media, messaging apps and more. You will ensure that all efforts are focused on achieving our institutional priorities and supporting our work with communities affected by war, conflict and other situations of violence.

· You will shape and iterate channel-centric strategies, helping to build and nurture relationships with new and existing key audiences, and grow our social media communities – in support of advancing our Digital Positioning and Engagement Strategy.

· You will use social listening to help inform our editorial choices, and ensure daily conversations and audience insights are central to what we post, tweet, message, and share.

· You will work with our Social Media colleagues in Manila to implement a customer service approach to how ICRC engages with different online communities, both proactively and reactively.

· You will work with our Content team in Geneva and other Communications colleagues in our Regional Communication Centres (RCCs) and delegations to create, edit, and deliver a wide variety of channel and audience-centric content, based on our operational and thematic priorities.

Your accountabilities & responsibilities (2/2)


· You will play a key role in designing the ICRC’s approach on how we prevent, react to, and manage misinformation, disinformation, rumours, and fake news. You will also act as the focal point, and provide hands-on support to colleagues in RCCs and delegations, as needed.

· You will be in charge of ensuring campaigns on social media are a success. You will provide strategic guidance and support on all things social media, including social listening, audience insights and behaviours, user journey development, and channel / engagement tactics.

· You will design and produce analytical and insight reports on the impact of conversations, content and campaigns we run in social media, and the influencers we work with. You will drive discussions on how we learn from and improve everything we do in social media.

· You will work with the digital marketing team to develop and optimize paid campaigns and tactical approaches to reach and engage target audiences, ensuring we meet our institutional, communication and fundraising goals.

· You will co-design our social media literacy programme with and for colleagues. You will deliver training face-to-face, online, and one-to-one, all with the aim of helping us

harness the power of social media as an organization and putting a face to the work we do.

· You will ensure a diverse, participatory and inclusive approach to how we talk about and represent affected people in social media, and all communications adhere to our ethical communications guidelines.

Your scope & Impact


• You will be the focal point for social media and messaging apps in our HQ in Geneva, and your remit is global.

• You will provide blue line guidance to digital officers and social media managers in RCCs and delegations.

• You will contribute to developing and implementing Communication strategies to position ICRC and engage identified audiences and online communities on the organization’s work, as well as support the prioritisation of affected people as a key audience in Communications.

Your key relationships


• You will work closely with the heads of units in Communications at HQ, as well as key colleagues within the teams, to deliver on your above-mentioned responsibilities.

• You will provide support for the heads of our RCCs, as well as digital colleagues within the teams, to ensure they’re driving the organization to be best-in-class with everything we do in social media.

• You will provide strategic guidance to management and key colleagues in our operational, legal and fundraising departments to support institutional objectives and priorities.

• You will build and maintain strong relationships with key counterparts in humanitarian organizations, as well as with key social media and tech companies, including keeping up to date on all new product launches and innovations that ICRC could benefit from or take part in

Your background and experience


• You have at least 6+ years of experience in social media, and a track record of success in building and growing engaged digital communities.

• You have proven experience in developing and executing integrated campaigns on social media.

• You have extensive knowledge shaping global social media strategies and delivering against set KPIs (this would be an asset).

• You have excellent communication (verbal and written), design and presentation skills.

• You’re networked with tech companies, digital media outlets and content creators that we can work collaboratively with (this would also be a welcomed addition).

• You’re comfortable to challenge your own bias in how it shows up in the language, visuals and narratives you create, and the communications decisions you make.

• You’re fluent in English and French.

Your personal attributes


• You care about humanitarian causes, and are dedicated to the mission of the ICRC.

• You’re passionate about the work you do, and the impact you make

• You have a growth mindset and value continuously learning.

• You’re dynamic, proactive, and just as comfortable working collaboratively as you are independently.

• You have strong attention to detail.

• You’re results-oriented and solutions-focused.

• You have an analytical mindset and love to make decisions based on data.

• You’re flexible, creative, and able to adapt and thrive in a fast-paced environment.

• You get internet culture. You know why, how and when to jump into the right conversations on social media

• You’re keen to work and grow in a diverse, international environment with a truly global team.

Quote for the hiring manager


"We welcome talented applicants from every background. We know that a diversity of perspectives from different communities, cultures and lived experiences is critical to evolving the humanitarian sector, and more specifically, the work of our Communications team. Individuals from diverse racial and ethnic backgrounds, as well as those with lived experience of conflict, are especially encouraged to apply"


Additional information


  • Type of contract: Open ended
  • Working rate: 100%
  • Starting date: ASAP
  • Location: HQ - Geneva
  • Application deadline: 17.01.2021


The ICRC values diversity and is committed to creating an inclusive working environment. We welcome application from all qualified candidates.