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Public Relations Officer for Special Projects

Requisition ID:  17614
Region:  Europe (HQ)
Contract type:  Open-ended contract

What we do


The International Committee of the Red Cross (ICRC) works worldwide to provide humanitarian assistance to people affected by conflict and armed violence. We take action in response to emergencies and at the same time promote respect for international humanitarian law. We are an independent and neutral organization, and our mandate stems essentially from the Geneva Conventions of 1949. We work closely with National Red Cross and Red Crescent Societies and with their International Federation in order to ensure a concerted, rational and rapid humanitarian response to the needs of the victims of armed conflict or any other situation of internal violence. We direct and coordinate the international activities conducted in these situations.

Purpose of the position


The Public Relations Officer for Special Projects is responsible for driving media strategies and partnerships around topics that are core to the ICRC’s work to alleviate the suffering of people impacted by armed conflict and violence. These include issues such as wars in cities, climate change and conflict, weapons, missing people, and International Humanitarian Law. 

He/she will be the PR relations and strategy lead for the ICRC around priority topics and global campaigns. Based in Geneva, the PRO for special projects is on Cross-Media team and reports to the Media and Editorial Manager.

Main duties & responsibilities


  • Leads on PR strategies for global campaigns and key ICRC topics, developing compelling messaging for public audiences as well as media plans and partnerships; 
  • Works with social media managers and content producers to develop powerful visual communications tools that further media moments and public messaging; 
  • Identifies and creates PR partnership opportunities (i.e. media companies, filmmakers, influencers, etc.) that can create strong platforms for campaigns and storytelling around key topics and engage new audiences in core issues for the ICRC;
  • Works with communications colleagues in key markets to bring ICRC’s voice on core issues to key events such as Davos and UNGA as well as conferences like SXSW;
  • Drafts speaking points, news releases, defensive lines and other products for traditional and social media, and proactively pitches ICRC expert voices and story ideas with key media outlets;
  • Acts as a spokesperson on related issues when required, and manages media enquiries; Sets up media opportunities for specialist staff members, in liaison with communications colleagues in ICRC delegations;
  • Builds an excellent internal network with relevant units at the ICRC to identify public communication opportunities and provide communication guidance and support; Participates in related working groups on priority topics, such as wars in cities;
  • Works closely with other communication colleagues in terms of monitoring and evaluation impact, and generating ideas and content for campaigns. 


Education and experience required


  • University degree in a relevant discipline such as political science, international relations, journalism, communication management or public relations;
  • 5 - 8 years’ work experience in media relations and content generation (inside or outside the ICRC);
  • Excellent public communication skills and sound knowledge of the media environment;
  • Proven capacity to work in a stressful environment and to tight deadlines;
  • Excellent written and oral communication skills in English. French a definite asset.

Additional information


  • Location: Geneva
  • Type of contract: Open-ended contract
  • Lenght of assignement: 6 years
  • Grade: C1
  • Activity rate: 100%
  • Estimated start date: 01.01.2022
  • Application deadline: Sunday, the 3rd of October 2021


The ICRC values diversity and is committed to creating an inclusive working environment. We welcome applications from all qualified candidates.